Rural development is the foundation of rural vitalization，the strategy of rural vitalization needs to be implemented at the rural level. Through the sample survey of 100 villages，roughly half of the villages are demonstration-led villages and characteristic developmental villages，which have more location advantages than relocation villages. Efficient agriculture，investment solicitation，electronic commerce，leisure agriculture and rural tourism are leading industrial choices in village planning. More than 30% of the rural residents’ income comes from secondary and tertiary industry，more than 90% of villages have improved their living environment. lack of economic projects，capital and technology，loss of elite labor force，less arable land per capita，inconvenient transport and environmental pollution are the main factors restricting the development of villages. Based on the analysis of the current situation，problems and trends of rural development in Shandong Province，this paper puts forwards some countermeasures to promote the development of villages.