In 2018，media coverage of agriculture，rural areas and farmers in Guangxi grew significantly on the previous year，with about half carried by news media and the other half by social media. A major focus was Guangxi’s achievements in agricultural and rural development on the 60th anniversary of this autonomous region and the 40th anniversary of China’s reform and opening-up. The region’s good performance in rural revitalization，including in the five dimensions，namely business，talent，culture，environment and organization，was covered by media with excitement. Success stories of developing industries for targeted poverty alleviation，an approach given characteristics of this region，were widely told. While the increasing recognition of the region’s quality products and brands underlined Guangxi’s progress in the pursuit of quality-oriented development，the application of information technology was also cheered for giving rise to smarter farming and more stylish farmers. The region has become a more beautiful place as a result of a programme to improve the living environment in rural areas，said the public，who applauded the “toilet revolution” that made a huge difference to the quality of life of rural residents. Animated discussions were triggered by the oversupplied lychee whose prices plummeted，and an unhappy farmer in Teng county，who，after being helped out of poverty，took to the street complaining that his further request was not met.