In 2018，Shandong province witnessed high quality agricultural and rural development，making Shandong Example for Rural Revitalization a focus topic. Much discussed sub-topics include agricultural input quality and safety，agricultural market，production and relevant policies. Widely acclaimed initiatives include the launch of Shandong Brand Agricultural Products Integrated Service Platform，the development of efficient modern agriculture，and further reform on rural collective property rights. Meanwhile，sensitive news such as crop losses from typhoon and smaller wheat production in more than one places of Shandong also caused attention，to which the provincial Department of Agriculture and Rural Affairs of Shandong responded quickly and managed to control negative impact and set the right tone，creating an enabling public opinion environment for sound agricultural and rural development in the province.