In 2018，Jiangsu province further implemented the rural revitalization strategy. It facilitated the growth of local specialty industries and took concrete measures to build beautiful countryside with local features，contributing to steady economic and social progress in rural areas. Throughout the year，media coverage of agriculture，rural areas and farmers followed a fluctuating upward curve，with mainstream news media leading the direction of the discourse. Among the most talked about and praised matters were original interventions across the province to implement the five components of the rural revitalization strategy，dormant assets activated in a new round of rural reform，the nine actions to promote quality agricultural development，and the improvement of the rural living environment. The report on how fake Yangcheng Lake hairy crabs was rampant on the market triggered much discussion.