Jilin province maintained good momentum in agricultural and rural causes in 2018 by promoting balanced development across rural and urban areas and deepening supply-side structural reform of the agriculture sectors under the umbrella of the Rural Revitalization strategy. The volume of information pertaining to agriculture，rural areas and farmers rose moderately on the previous year，with over 60 percent carried by social media. Much attention was paid to topics such as the “Jilin practices” of rural revitalization，achievements in the 40 years of agricultural and rural reform，interventions and results of promoting quality products，green farming practices and brand names，progress in reducing poverty by fostering specialty business growth，improvement of rural living environment，and the effective ban on the burning of agricultural waste. The “village leaders as ambassadors” marketing campaign generated extensive coverage by the media and great interest by netizens throughout the year.