On 22 May 2018，Half-Hour Economy，a programme run by China Central Television，reported that the freshwater rainbow trout farmed in the Longyangxiao reservoir of Qinghai province represented one third of the salmon sold on the Chinese market. On 24 May，Wangezaji and other Weibo （a microblog platform） accounts began to claim that rainbow trout was not salmon and should not be consumed uncooked，causing great concerns among the citizens. Although trade associations and a number of leading media networks such as Xinhua News Agency cited experts who assured consumers that rainbow trout was salmon and safe to be consumed raw，people’s doubt was not dispelled and the debate remained heated with each side sticking to their argument. The discussion calmed down in late May but erupted again in August when association standards on salmon for raw consumption was released，which classified freshwater rainbow trout as salmon. At the core of this debate was the safety of consuming rainbow trout and the respect to consumers’ right to know.