On 21 June 2018，it was announced at www.gov.cn，the official website of the Chinese government，that starting from 2018，China would celebrate Chinese Farmers’ Harvest Festival on the day of the Autumnal Equinox each year，as approved by the central government. Media coverage began to grow in mid-September as the festival drew closer，and peaked on 23September，the day of the festival. President Xi Jinping’s remarks on the festival was warmly received by the public，who payed tribute to farmers and followed closely the celebrations across the country，as well as online and offline events to promote agricultural produce and their producing places. The creation of Chinese Farmers’ Harvest Festival was identified by Xinhua News Agency as one of the top 10 Chinese news events in 2018.