Media coverage of poverty reduction through the development of industries increased year-on-year in 2018. As significant achievements were made in helping the poorest areas，especially the “three regions and three prefectures”，the public recognized the refined approach to poverty reduction adopted by many local governments. In the nationwide effort to promote specialty agricultural products of poor areas，the building of links between producers and markets was hailed as adding momentum to the poverty alleviation cause. While the style of work of poverty reduction was improved considerably，the heavy burden of gift giving on businesses in poor areas also came to the public’s attention. The dissemination of these news stories featured the convergence and interaction between different types of media. The influential mainstream media，cohesive social media and authoritative new government platforms came together to engage in an animated and constructive dialogue on poverty alleviation through the development of industries.