In 2018，media coverage of information technology for agricultural and rural development saw a considerable increase. The public was interested in the application of ICT in agricultural production，including the effective policies that encouraged “Internet + agriculture”，smartphone as a new “farming tool”，and the Internet businesses investing in “AI agriculture”. Information technology also boosted the marketing of agricultural products，as livestreaming became a popular form of marketing，giving rise to a large contingent of rural online influencers. In terms of information dissemination patterns，the channels were further broadened，content richer and diversified，and attitude more positive and confident.