Nationwide，the volume of information reflecting public opinions on agriculture，rural areas and farmers was much bigger in 2018 than the previous year，as the implementation of the Rural Revitalization strategy，quality development of agriculture sectors，reform of the rural land system and the improvement of rural living environment attracted wide attention. Thanks to the efforts by competent authorities to facilitate the integration of a variety of media and create new ways and vehicles for dialogues with the public，credible information on agriculture-related issues were effectively communicated. The talk about agricultural and rural development in thenew era resonated across the country，stimulating strong public interest in and support to farming. Visual media helped to capture more attention，especially in marketing campaigns，where “fan economy” was showing its power. Beyond the border，as China’s international agricultural cooperation grows robustly，its capability to communicate with a global audience was also improved. Looking into 2019，sustained public interest will be observed on the business facilitation approach to poverty alleviation，the agricultural and rural reform under the overarching Rural Revitalization strategy，food security in the context of quality agricultural development，improvement of rural living environment，and the efforts to ensure people’s wellbeing.