全媒体语境下,传统发布模式被打破。微信公众平台已经成为重要的传播途径,受众也越来越习惯通过这种新型方式获取信息。广大中医医院也不例外,越来越重视微信公众平台为传播带来的巨大价值。本文运用统计分析方法,对全国中医医院开通微信服务账号情况进行统计,研究其影响力、阅读量、内容类型、服务功能等方面,呈现当前全国中医医院微信服务号状态,并分析其存在的主要问题。
<<In the context of omnimedia,the traditional publishing mode is broken. WeChat public platform has become an important medium of communication,and the audience is getting used to getting information through this new method. The majority of traditional Chinese medicine hospitals are no exception. More and more attention has been paid to WeChat public platform,which has brought great value to the Dcommunication. This paper applies statistical analysis method to make statistics on the opening of WeChat Service account of Chinese traditional medicine hospitals nationwide,and studies its influence,reading volume,content type,service function and other aspects,presenting the current state of WeChat Service number of Chinese traditional medicine hospitals nationwide as well asanalyzing the main problems existing in it.
<<Keywords: | National Traditional Chinese Medicine HospitalsWeChat Service NumberRanking of Traditional Chinese Medicine Hospitals |