As media forms continue to emerge and change，information dissemination is no longer limited to traditional media，new media are playing an increasingly important role in information communication. To present the current operation of new media accounts in the Chinese medicine industry，this article uses statistical analysis method to study the WeChat，Weibo，TouTiao，Short-time video and so on of the Chinese medicine administration，Chinese medicine hospital（including ethnic hospitals，integrated Chinese and Western medicine hospitals，traditional Chinese medicine hospitals，the same below），Chinese medicine colleges and Chinese medicine enterprises. Meanwhile，based on the theory of use and satisfaction，this article analyzes the advantages and disadvantages of the current Chinese medicine industry in the promotion of new media，and gives suggestions.