目的:从不同维度分析各中医药健康旅游目的地的发展指数,从而有针对性地提出目的地建设的意见和建议。方法:基于被调查者对15家中医药健康旅游目的地的评分,通过SPSS20。0进行统计,分析各个目的地在不同维度下的发展指数情况。结果:被调查的15家中医药健康旅游目的地普遍在资源方面发展指数较高,在管理、自然环境和社会环境等方面发展指数较低。结论:中医药健康旅游目的地要依托资源优势,充分挖掘文化内涵,创新产品开发,形成品牌优势;完善体制机制,全面提升管理水平;加快人才培养,提高人才素质。
<<objective:to analyze the development index of TCM health tourism destinations from different dimensions,so as to put forward opinions and suggestions of destination construction. Methods:based on the scores of 15 Chinese TCM health tourism destinations,SPSS 20.0 was used to analyze the development index of each destination in different dimensions. Results:the 15 Chinese TCM health tourism destinations surveyed generally had higher development index in terms of resources,but lower development index in terms of management,natural environment and social environment. Conclusion:TCM health tourism destinations should utilize resource advantages,fully explore cultural connotation,innovate product development,and build strong brand;To improve the system and mechanism,comprehensively and to improve the management;To accelerate personnel training to guarantee better service.
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