作为中医药和旅游休闲产业融合发展的新业态,中医药健康旅游最近几年发展态势良好。中医药健康旅游目的地创建工作是推动产业发展的重要抓手。本报告旨在从消费者的视角对中医药健康旅游目的地的发展状况进行评价,通过文献研究、深度访谈和问卷调查,总结了消费者对中医药健康旅游目的地现状的评价,系统分析了15家中医药健康旅游目的地在资源、产品、服务、自然环境、社会环境和管理6个维度的情况,同时分析了目的地存在的主要问题,并提出了针对性的对策和建议,以期为中医药健康旅游目的地的后续发展以及其他目的地的建设和发展提供参考。
<<as a new form of integrated development of traditional Chinese medicine and tourism and leisure industry,TCM health tourism has been developing well in recent years. The establishment of TCM health tourism destination is an important way to promote industrial development. This report aims to evaluate the development of destinations of TCM health tourism from the perspective of consumers,through literature research,in-depth interviews and questionnaire survey,a survey of consumer on the current status of the TCM health tourism destination evaluation. It presents a systematic analysis of the 15 TCM health tourism destinations in terms of resources,products,services,natural environment,social environment,cultural environment and the management of six dimensions. It also analyzes the main problems of the destinations at the same time,and offers the corresponding countermeasures and suggestions for the subsequent development of TCM health tourism destinations,and provides reference for the construction and development of other destinations.
<<Keywords: | Questionnaire SurveyDevelopment AssessmentTCM Health TourismTCM Health Tourism Destination |