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    银河娱乐集团:企业社会责任的规划、管理及其效益

    摘要

    银河娱乐集团是澳门六大幸运博彩营运商之一。该集团秉持“取诸社会,用诸社会”的理念和“心系澳门,坚守承诺”的宗旨,在共建澳门和谐社会、协助特区政府建设“世界旅游休闲中心”、推动社区可持续性发展、促进经济适度多元发展等方面,持续善用企业、社会资源及汇聚团队力量,以行动落实社会公民责任、回馈社区。在这个过程中,该集团适时调整价值观并不断丰富其内涵,合理规划社会责任专项战略及其重要任务,建立社会责任治理体系并明确其主体责任,重视利益相关者参与、沟通与评价,信息披露公开透明,在雇员关怀、环境及可持续发展、经济适度多元发展、负责任博彩和社区贡献等责任议题上表现突出,具有上下一致和内外一致、资源投放和社会期望相符、地域传统和企业实践融合等特点,其持续性、贡献度、社会参与度等效益明显,是认识和评价澳门博彩企业社会责任的典型案例。

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    Abstract

    Galaxy Entertainment Group is one of the six biggest gaming operators in Macao. The group adheres to the philosophy of “from the society and for the society” and the principle of “taking value in Macao and sticking to its commitment” to build a harmonious society in Macao,help the SAR Government build the “World Tourism and Leisure Center”,assist the sustainable development of the community,promote moderate and diversified economic development,and pay attention to the holistic development of its team members. The group will continue to make good use of our enterprise and social resources and pooling strengths to implement social civic responsibility and giving back to society. The group will further adapt to the new stage and new features of Macao’s economy and society and the development of the Gaming industry. In this process,the group timely adjusts its values and continuously enriches its connotation,rationally plans the social responsibility special strategy and its important tasks,establishes a social responsibility governance system and clarifies its main responsibilities,attaches importance to stakeholder participation,communication and evaluation,and makes information disclosure transparent. The group is outstanding in issues such as employee care,environmental and sustainable development,moderate economic diversity,responsible gaming and community contributions. It is characterized by up and down consistency,internal and external consistency,resource delivery in line with social expectations,regional traditions and corporate practice integration. Its sustainability,contribution,social participation and other benefits are obvious,which is a typical case of understanding and evaluating the social responsibility of Macao gaming companies. However,the group still has room for improvement in its corporate social responsibility governance system,stakeholder participation mechanism,information disclosure system,and investment in the mainland community.

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    作者简介
    陈平:陈平,澳门科技大学社会和文化研究所国际关系专业博士研究生,研究方向包括国际关系、企业社会责任、博彩经济等。
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