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    澳门博彩中场业务的过去、现在与未来

    摘要

    二十年来,澳门博彩中场业务的地位变化巨大,由被轻视逐渐变得举足轻重,未来更被寄予厚望。通过对娱乐场员工的结构访谈,本文从中场游客的特征、中场设施及服务提供、中场员工及其工作特征等方面展示博彩中场的历史变迁。赌权开放以来,澳门中场业务迅速扩张,中场游客量基本保持增长,收入保持稳定,游客结构由以香港游客为主变为以内地游客为主,家庭游客、青年游客增多,游客的需求由以赌为主变为休闲娱乐、多元目的。与此同时,中场博彩设施也持续实现规模化和电子化,中场服务由以荷官为尊转为以客为尊,配套设施、非博彩服务和针对游客的会员促销开始成为中场竞争的关键因素。此外,中场工作也发生巨变,虽然工作环境变得健康和人性化,然而总体吸引力在下降,原因在于薪酬相对下降、晋升机会逐渐减少、工作压力不断加大。未来中场仍有巨大的发展空间,将进一步朝着顾客游客化、设施智能化、服务和非博彩项目竞争更加激烈、工作环境健康和人性化的方向发展。

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    Abstract

    Over the past 20 years,the mass gaming in Macao has undergone a dramatic change,from being little to being significant,and to enjoying great expectation for future. This study demonstrates the chronic changes in the mass gaming in Macao through interviews with casino staff,investigations on visitors’ characteristics,facilities and service delivery,and job characteristics of the staff. Since the liberalization of the gaming industry,the mass gaming has been expanding at high speed,but the number of visitors mostly remains large and the income keeps stable. The visitors mostly came from Hong Kong in the past but mostly come from mainland China now. The numbers of family visitors and young visitors are increasing. Instead of focusing on gambling,the visitors mainly seek for entertainment and multiple purposes now. Besides,the gaming facilities are developing in large scale and smart capability. The dealers no longer neglect customers but carefully cater them. Service quality,supported facilities,non-gaming projects and membership promotion are the key for fighting against rivals. In addition,in spite that the working environment has become healthier and more humanized,the posts in mass gaming has become less attractive due to relatively lower salary,fewer promotion opportunities and increasing working pressure. Looking into the future,the mass gaming still has a large potential,which will go ahead towards visitors being mainly occupied by tourists,facilities becoming smarter,service and non-gaming developing with intense competition,and working environment being healthier and more humanized.

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    作者简介
    马尔丹:马尔丹,管理学博士,澳门科技大学酒店与旅游管理学院助理教授,研究方向为旅游与博彩管理。
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