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    澳门旅客消费(不含博彩业)的现状、特征及对策

    摘要

    2018年,访澳旅客总消费超过696。9亿澳门元,较2017年明显上升,总体消费水平大幅增长,留宿旅客数量继2017年后再次超过不过夜旅客,留宿旅客总消费增长势头尤为显著,呈现两位数增长。旅客的主要消费为购物消费,住宿、餐饮、交通消费占比减少。中国内地旅客贡献巨大,是澳门旅游消费的主要来源。内地旅客购物消费高于平均水平,以奢侈品为主,境外旅客购物消费则以基本品为主。在日益多变的国际经济形势下,澳门旅游业必须正视困难及障碍,将粤港澳大湾区建设和“一带一路”建设有机衔接,充分发挥澳门的独特优势,吸引更多游客,多措并举,促进澳门旅游休闲大业态建设,推动澳门可持续发展。

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    Abstract

    In 2018,Macao’s total visitor consumption exceeded 69.69 billion Mop. The total consumption of visitors increased significantly compared with last year,and so did the overall consumption level. The number of stay-in visitors surpassed that of overnight visitors again after 2017. The growth momentum of total consumption of stay-in visitors was particularly significant,showing double-digit growth throughout the year. Tourists’ shopping consumption is higher than the average level,and the proportion of accommodation,catering and transportation consumption is reduced accordingly. Mainland Chinese tourists,the main source of tourism consumption in Macao,have contributed a lot. Mainland tourists mainly consume luxury goods,while overseas tourists mainly purchase basic goods. Under the ever-changing international economic situation,Macao’s tourism industry must face up to difficulties and obstacles,link up the construction of Guangdong-Hong Kong-Macao Greater Bay Area and the Belt and Road,give full play to Macao’s unique advantages,attract more tourists,take measures to promote Macao’s construction of tourism and leisure industry,and motivate Macao’s sustainable development.

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    作者简介
    庞川:庞川,管理学博士,澳门科技大学副校长、研究生院院长,教授,研究方向为管理学、高等教育。
    宋宇:宋宇,经济学博士,澳门科技大学商学院副教授,研究方向为金融学、房地产经济。
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