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    澳门旅客结构:现状、特征与建议

    摘要

    2018年访澳旅客总量再创新高,与2017年相比增长超过9。8%。旅客结构方面,访澳中国内地旅客增长幅度超过13。8%,中国香港旅客增长2。6%,但中国台湾的旅客仅微弱增长0。1%。访澳国际旅客在经历了2017年的高增长之后,2018年出现1。1%左右的下跌,且占访澳旅客总量也降至约8。7%左右。新增的中国内地访澳旅客有四成以上来自广东省。尽管留宿旅客比重仍高于不过夜旅客(二者占比分别为52%、48%),但与2017年相比,不过夜旅客的总量增长显著高于留宿旅客(二者总量增长比例分别为12。7%、7。2%)。与此同时,2018年整体旅客的平均逗留时间与2017年相若,维持在1。2天。面对访澳旅客数量的持续增长对游客和居民可能带来的不利影响,澳门必须高度重视旅游承载力问题,关注港珠澳大桥通车对访澳旅客结构的影响,着力于采取吸引高价值旅客、个人游旅客,加快推动智慧旅游发展等策略。

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    Abstract

    The number of visitor to Macao reaches a new record in 2018,growing over 9.8% compared to 2017. Mainland China,Hong Kong and Taiwan region still stood as Macao’s top three visitor source markets. Visitors to Macao have risen by 13.8%. Visitors from Hong Kong have risen by 2.6% and visitors from Taiwan region have risen slightly by 0.1%. After the surging of 2017,international visitor to Macao declined about 1.1% and comprised about 8.7% of the total visitors. Although the percentage of overnight visitors is still higher than that of same-day visitors in 2018(52% vs. 48%),the growth rate of same-day visitor arrivals is significantly higher than that of overnight visitors(12.7% vs. 7.2%). At the same time,the average length of stay is similar to last year,standing at 1.2 days for all visitors. In view of the incensement of the number of visitors and its adverse impact on visitors and residents,Macao should pay much attention to its Tourism Carrying Capacity,and take measures to attract high value visitors and Individual Visit Scheme guests. Some other issues such as exploring the impact of the Hong Kong-Zhuhai-Macao Bridge on the visitor structure of Macao and accelerating the development of smart tourism also should be considered carefully.

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    作者简介
    纪春礼:纪春礼,管理学博士,澳门理工学院博彩教学暨研究中心副教授,研究方向为博彩旅游产业发展、博彩旅游消费者行为、澳门经济适度多元发展。
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