1847年澳门合法开赌,至2002年赌权开放,再至其后的发展,这期间博彩市场结构从完全竞争到完全垄断再到寡头垄断,而赌权开放以来博彩市场结构转型更为明显,由此博彩公司的行为出现诸多变化,进而影响到绩效。作为澳门的主导产业和支柱产业,博彩业的市场结构对产业自身发展以及澳门整体经济发展都是至关重要的。本文运用现代产业组织理论中的SCP范式,对赌权开放以来澳门博彩业的市场结构、企业行为和市场绩效进行分析,发现澳门博彩业市场结构处于竞争与垄断的分界点,博彩企业更多在非价格行为上着力,作为寡头垄断市场结构的博彩业经济绩效要优于完全垄断市场。进一步,博彩业发展与经济适度多元发展之间,在产业结构变迁中出现此消彼长的趋势。未来博彩业的市场结构优化,将助推澳门经济适度多元发展。
<<Gambling in Macao has been legal since 1847,and has experienced very rapid growth after gaming liberalization in 2002. During the period,the market structure of the gaming industry was from perfect competition to complete monopoly to oligopoly. As the leading industry and pillar industry of Macao,the market structure of the gaming industry is crucial to the development of the industry itself and the overall economic development of Macao. Using the SCP model in modern industrial organization theory,this paper analyzes the market structure,conduct and performance of Macao’s gaming industry since the liberalizing of casino license. It is found that the market structure of the gaming industry in Macao is in the boundary between competition and monopoly,and the gaming companies use more non-price competition strategy. As an oligopoly market,the economic performance of the gaming industry is better than that of the complete monopoly market. Further,between the development of the gaming industry and the moderate and diversified development of the economy,there has been a trend of change in the industrial structure. The optimization of the market structure of the future gaming industry will boost the moderate and diversified development of the Macao economy.
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