With the rapid development of Internet economy and e-commerce，Zhenping county，the hometown of China’s jade carving and a key cultural industry park of Henan province，has formed the industry cluster area with characteristics and since then has made remarkable achievements. Even so，there still exposed some problems in the process of development such as the lack of e-commerce professionals，lack of supporting policies from the government，lack of sound product mix，and lack of enough integrity. So we need to strengthen talent training，strengthen government support，insist on differentiated development，improve the construction of credit system，optimize WeMedia marketing，and explore a new mode of jade sale.