The new media-based science popularization industry represents the future development of science popularization in China. Evaluation of the difficulties and problems faced by new media-based science popularization enterprises and proposal of relevant recommendations will be inductive to the development of the industry. Given the new media science popularization industry involves a wide range of fields，this project is based on in-depth interviews with a number of representative enterprises，institutions and we-media leaders from the industry. Via an analysis of these first-hand materials，we hope to target the problems that restrict the development of new media-based science popularization industry，and put forward specific suggestions for relevant departments in their decision-making and policy-formulation to promote the development of new media-based science popularization industry.