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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    移动互联

    摘要

    目前影响和制约我国医学科普事业发展的不利因素不少,既有文化传统因素、宏观体制机制因素,亦有从业人员的知识结构和能力结构因素。近年来移动互联网经济大发展,知识付费行业诞生且发展势头强劲,对传统医学科普的制约因素的克服可能是一个重要的突破口,同时这一趋势对医学科普从业人员的能力也提出了新的要求。本文采用文献检索、问卷调查等方法,分析发现知识付费的关键因素,探讨医学科普知识付费,发展的可能性、可行性及其对从业人员的能力需求。为我国医学科普事业发展提供新思路、新方法。

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    Abstract

    Health is the inevitable prerequisite of promoting the comprehensive development of human beings and the foundation of economic and social development. Science popularization in the medical industry is an indispensable part of implementing the “Healthy China 2030 Outline”,constructing a healthier China and improving public health awareness. At present,there are many unfavorable factors affecting and restricting the development of medical science popularization in China,including cultural traditions,macro-systematic factors and social mechanism,knowledge structure and the capacity of practitioners.

    In recent years,with the rapid development of mobile Internet,the industry of payable knowledge was born and developed with vehemence. It may be an important breakthrough to solve the predicament of traditional medical science popularization,and the payable knowledge industry also puts forward new requirements for the ability of medical science popularization practitioners. By the means of literature analysis and questionnaire survey,this paper analyzes the key factors in the development of payable knowledge,the restrictive factors of traditional medical science popularization,the feasibility of payable medical science popularization,as well as the demand of the capacity of payable medical science knowledge for practitioners. This is to inject vitality into the development of medical science popularization and provide new ideas and methods for the development of medical science popularization in China.

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    作者简介
    张超:张超,北京市康润普科文化传播有限公司学术总监。
    郑念:郑念,中国科普研究所科普政策研究室主任,研究员。
    张玉萍:张玉萍,北京交通大学博士后。
    汤捷:汤捷,博士生导师,广东省健康教育中心主任。
    王景茹:
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