Science popularization is an emerging industry. Through the National Science Popularization Survey，we collect income data on science popularization products，publications，films，games，tourism and other businesses of science popularization. Data analysis shows that science popularization is in its infancy and in the process of the development of governmental science popularization in China. It faces a series of challenging insufficiencies in industrial scale，effective connection between upstream and downstream industries，and consumer engagement. In the near future，the science popularization industry needs the long-term support of the government. The establishment of a statistical framework is urgently needed to depict a genuine scenario of the national science popularization industry. It is also necessary for the government to improve the environment of industrial cultivation，guide consumers in building a reasonable demand market，expand the scale of the main industry，and build a deep-seated cooperative relationship.