目前,许多社区能够主动运用各种新型媒介平台进行信息沟通,社区沟通体系初步构建,人际、群际的交流互动也在一定程度上突破了时空限制。然而在实践中,这些“虚拟社区”的传播效力不尽如人意,具体表现为互动不畅、发布效率不高、虚实不通等问题。本文认为,“扁平网络”与“科层体系”之间的矛盾造成了现实体制和城市网络之间的脱节,这也是现有社区沟通体系无法更好地发挥作用的根本原因。社区沟通体系创新应以新的理念,运用新技术打造多元共治格局,与其他传播系统开展合作与互融,同时警惕“数字鸿沟”。
<<At present,many communities are able to actively use various new media platforms for information communication. The community communication system has been initially constructed,and interpersonal and inter-group interactions have also broken through time-space restrictions to some extent. However,in practice,the effectiveness of these “virtual communities” is not satisfactory,specific performance:poor interaction,low publishing efficiency,and isolation between virtual and entity. This paper argues that the contradiction between the “flat network” and the “bureaucratic system” creates a disconnection between the realistic system and the urban network. It is also the fundamental reason why the existing community communication system cannot work very well. The innovation of community communication system should use new ideas and new technologies to create a multi-governance pattern,to cooperate and integrate with other communication systems,and to be alert to the “digital gap”.
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