在数字技术的推动下,网络视频直播逐渐从“亚文化”中走出,成为一项全民运动。在此背景下,本文收集了2016年以来国内有关“网络视频直播”的新闻报道、新闻评论以及网络社区的文本材料,对网络视频直播的公共话语进行了全面检视,试图呈现不同行动主体对网络视频直播的立场、态度和观点所存在的差异及其原因。这一现实表明,作为资本和技术产物的网络视频直播能否在未来与以国家为强大后盾的传统媒体行业,以及较为成熟的市场媒体的竞争中获得优势,仍然需要时间来检验。
<<Driven by digital technology,the Internet live streaming has got rid of “sub-culture” gradually,becoming a national movement. In this context,some domestic news reports,news comments and Internet community text materials about “Internet live streaming” since 2016 are collected in this paper. The public discourse of the Internet live streaming is examined comprehensively. It is tried to show the difference among different subjects in terms of the positions,attitudes and views on the Internet live streaming as well as the related reasons. It shows that it still needs time to test whether the Internet live streaming,as a product of capital and technology,can gain advantages in the competition with the traditional media industry backed up by the country as well as in the relatively mature market media in the future.
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