近几年,随着移动互联网技术的进步,特别是4G网络、城市WiFi覆盖范围的扩大,人工智能等新技术快速发展,媒介融合进一步加深,移动出版产业蓬勃兴起。但我国移动出版产业的发展还很不成熟,在高速发展的同时也面临一些需要深入探究的问题。本文分析了移动出版的发展现状和趋势,指出其内容同质化严重、设计缺乏创新,内容低俗化现象泛滥,产业链构建及商业模式有待进一步探索,对发达国家移动出版的发展模式借鉴不足等问题。
<<With the development of mobile technologies and information technologies,the mobile publishing industry has thrived in recent years. However,China’s mobile publishing industry is still immature and facing some problems for further study. This paper analyzes the development status and trend of Chinese mobile publishing,and points out problems such as homogenizationhoof content,lack of innovation in design,and vulgarization of content. It also claims that the industrial chain and business models need to be further explored,and the development models of mobile publishing in developed countries need to be learned from.
<<