移动带宽的提升、资费的下降、产品体验的升级等,使网络覆盖范围越来越广,并逐步建构了新的传播形态。移动传播形态下,信息生产主体壮大,除专业记者和社会大众外,技术团队成为信息生产主体的重要组成部分;信息生产实践,从传统媒体时代的“把关”,到门户时代的人工“策展”,转变为人机协作式“策展”;信息生产内容,呈现“内容思维”向“产品思维”的转变;用户从公共信息涉猎者转变为个性信息的拥趸者。新传播形态下,形成了以资讯分发为起点,聚集娱乐、生活、教育、理财等的传媒产业链。
<<The increase in mobile bandwidth,the decline in tariffs and the upgrade of product experience have made mobile network more widely available,so that a new form of communication has been gradually constructed. Firstly,the main body of information production has grown. The technical team has become an important part of the information production team in addition to professional journalists and the public.
Secondly,the practice of information production has changed from the “gate” in the traditional media era to the artificial “curing” in the portal era,into a human-machine collaborative “curing”. Thirdly,the information production content has changed from the “content thinking” to “product thinking”. Lastly,users have changed from public information hunters into personalized information fans. The media industry chain with information distribution as the starting point and gathering entertainment,life,education and wealth management has been formed under the new communication form
<<Keywords: | UserMobile CommunicationInformation Production SubjectInformation Production PracticeInformation Production Content |