As a product of economic and social development，the new industrial city also provides energy of motion for the economic development of society As an important part of the development of new industrial city，investment promotion，its strength and quality also affect the development of new industrial cities At present，China Merchants is in a new stage of development Under the new situation，the investment in new industrial cities is facing the challenges of weakening preferential policies，unreasonable land structure，and international industrial transfer The traditional investment model can no longer meet the competitive demand，and the investment model needs to be broken In the future，the new industrial city needs innovative investment promotion mode，perfects the investment promotion system，comprehensively improves the purpose and pertinence of investment promotion，and focuses on promoting the park’s ppp model，fund investment model，investment business model，and two-way convection mode to promote the quality and healthy development of the new industrial city.