2018 is the first year of short video commercial marketing in China.Head platforms represented by Mod and Tik Tok launch the open self-service commercial platforms around content ecology and social ecology.Short video commercial marketing is pushed to the “new outlet” of short video industry development，driving the rapid explosive development of short video commercial marketing market and leading the mainstream Internet platforms to implement “short video+” cross-border development.However，with the rapid development of short video，there are a variety of practical constraints.Under the general market situation of strict supervision and diminishing user incremental dividend，we can conclude the future development direction of short video commercial marketing：one hand is to strengthen the self-discipline management of all parties in short video commercial marketing；another hand is to lead the short video business mode from extensive to refined，and use AI and big data technology to build a precise short video intelligent business marketing service platform.