2018年是报业改革40周年,历经40年的发展,迎来了全新的数字智能时代,5G、物联网、区块链等技术革命席卷而来。本年度,内容生产的融合发展仍然是主导方向,报业驱动“中央厨房”衍生发展,提升融媒体产品的呈现力和传播力;技术赋能是报业创新发展模式的关键;“长板+”是报业整合资源的着力点;整合聚合,体制机制再造,或为报业提供新的发展路径。中国报业仍然面临巨大挑战,广告持续下滑,不少报纸关停并转,新闻伦理失范导致公信力缺失,报业人才流失严重,人才储备任务艰巨。中国报业未来的创新发展需要精心打造内容提供商,建构一体化的全媒体,通过价值重构完善多元经营模式。
<<Media continues to develop,and ushered in a new era of digital intelligence,5G era,the Internet of things,block chains and so on. As Harold Ennis(Harold Inns)points out in the spread bias:“the strengths of a new medium will lead to a new civilization.” The new civilization caused by the new media is particularly prominent in the entire newspaper industry in 2018. This year,the newspaper industry based on the unique attributes of the newspaper,constantly resist the downward pressure,in the integration and aggregation of content,media integration,multi-distribution of the content and other aspects of hard work,forming some worthy of Draw lessons from the transformation model of the newspaper industry. But at the same time,there are still some new problems in the development of newspaper transformation,such as talent training,system mechanism,profit model and integration system,and become a stumbling block to the success of the transformation of newspaper industry. With the national strategy in the future,all-media,the integration of media will become one of the key points of newspaper industry transformation.
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