在对美好生活的追求中,人们的休闲需求伴随社会经济文化的发展向前演进。百姓休闲意识逐步增强、需求日益丰富,政府日益重视服务业在稳增长、促改革、调结构、惠民生中的作用,市场各要素开始关注休闲发展,各类资源向休闲服务业聚集。休闲领域各类企业,特别是各类新型小微企业快速涌现,这些新兴业态在满足需求的同时也创造和引导着休闲消费。本文以DIY手作坊为例,解析这类新业态的发展机理,分析新业态发展的动因、基础、路径、特点,并从创建良好环境、支持鼓励创新、倡导融合发展、创新监管方式等方面就休闲新业态的发展提出了建议。
<<When people are pursuing a better life,their demand for leisure has been evolving with the development of social economy and culture. As people’s sense of leisure is gradually increasing and their needs are becoming more and more abundant,the government has increasingly attached importance to the role of the service industry in stabilizing growth,promoting reform,restructuring,and benefiting the people. The various elements of the market have begun to pay attention to leisure development,and various resources have gathered in the leisure service industry. All kinds of enterprises in the leisure field,especially new small and micro enterprises,are emerging rapidly. These new formats also create and guide leisure consumption while satisfying the demand. From the perspective of development mechanism of new business forms,this paper analyzes the motivation,foundation,path and characteristics of the new business development by taking the DIY hand workshop as an example. We also propose some suggestions for the development of new leisure formats,which are creating a good environment,supporting encouragement of innovation,advocating for integrated development,and innovating regulatory approaches.
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