In the process of social transformation，the rapid advancement of urbani-zation has spawned more and more urban villages，and community governance faces many problems in the process of relocating village. Chebei village in Guangzhou innovatively develops the traditional dragon boat culture，ad-heres to the interests of multiple entities，combines with the rural revitalization strategy，ecological civilization and public charity，creates a brand culture centered on drag-on boat culture，and builds a community governance pattern of sharing，co-construction and co-governance in the rural grassroots communities.