城市党报融合传播创新是中国传播创新的重要体现。以《长江日报》为代表的城市党报,其融合传播创新可归纳为管理模式创新、平台建设创新、传播产品创新、时政报道创新、城市议题创新、队伍建设创新六个方面。研究发现,城市党报融合传播创新在移动互联网时代变得更加紧迫和积极主动,推动主力军进入主战场变得更加坚定不移,总体呈现出一体化、移动化、产品化、多元化等趋势,而制约发展的深层次问题仍有待破解。
<<Integrated communication innovation of urban party newspaper is an important sign of communication innovation in China. Urban party newspapers represented by Changjiang Dailyachieve integrated communication innovation through management mode innovation,platform construction innovation,communication product innovation,current political news reporting innovation,urban reporting issues innovation and personnel development innovation. This paper finds that integrated communication innovation of urban party newspaper becomes more urgent and proactive in the mobile Internet era and more unshakable for urban party newspaper to deepen its integrated communication innovation. The whole innovation trend is characterized by integration,mobilization,productization and diversification while deep-rooted problems that restrict its development remain to be solved.
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