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    2018年中国教育政务新媒体发展报告

    摘要

    2018年,不同领域的政务新媒体已呈现出各自的特点,进入相对稳定的发展阶段,而5G、人工智能、大数据等技术向人们展示了新媒体应用的前景。从这个角度讲,2018年是政务新媒体发展历程中的一个重要节点。在这一年,教育政务新媒体呈现出传统的新媒体平台发展速度放缓、新兴的短视频平台迅猛发展的态势,在政策传播、政务服务及沟通公众等方面较以前有长足的改进。在这些进展背后,教育政务新媒体还存在传播力总体不足、融合发展的步伐不够大等问题。对此,下一步宜坚持移动优先、力推融合发展、强化政务属性,以拓展教育政务新媒体的发展空间。

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    Abstract

    In 2018,new media in government affairs in different sectors,have revealed their distinctive characteristics,and entered a relatively stable stage of development. At this point,technologies such as 5G,artificial intelligence and big data are providing people with the possibility of promising prospects for applications of new media. In this case,the year in 2018 is a milestone in the development of new media in government affairs in China. In the past year,the development of new media in government affairs in the education sector had seen a slowdown in its growth on “traditional” new media platforms(such as Weibo,WeChat),but a rapid increase on the emerging short video platforms. At the same time,considerable improvements were achieved in terms of policy dissemination,government service delivery and communication with the public. However,new media in government affairs in the education sector still had some problems such as the overall lack of communication ability and the insufficient integration and development. In this regard,the next step should be to adhere to mobile-first principle,pushing forward the integration,and strengthening the administrative attributes of the media,to pave the way for the future development of new media in this sector.

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    作者简介
    安薇:安薇,北京交通大学经济与管理学院博士研究生。
    杨晨光:杨晨光,教育部新闻宣传中心网络处处长、副编审。
    杨会科:杨会科,西安电子科技大学经济与管理学院辅导员。
    余冠仕:余冠仕,教育部新闻宣传中心执行副主任、编审。
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