“中国传播”是一个融“文化中国”、人类命运共同体、国际传播新秩序于一体的概念,而当下的中国传播创新是一个基于互联网传播形态的传播体系,其融合结构表现为社会传播创新、政治传播创新、文化传播创新、经济传播创新与媒体传播创新。本文延续对中国传播创新的研究脉络,从传播组织、内容生产、传播方式、社会连接四个向度评估中国传播创新,解读2018年中国传播创新实践,分析代表性的案例,发掘其中的创新要素与传播智慧,以期为促进中国传播实践创新提供思路,为催生中国传播的理论创新提供路径。
<<“China communication” is a concept that integrates “Cultural China”,the community of shared future for mankind and new international communication order. At present,China communication innovation is a system based on an Internet communication form,the fusion structure of which is manifested as social communication innovation,political communication innovation,cultural communication innovation,economic communication innovation and media communication innovation. This paper continues the research context of China communication innovation and evaluates it from four dimensions,namely,communication organization,content production,communication mode and social connection,to interpret China communication innovation practice in 2018,analyze representative cases and explore the innovative elements and communication wisdom,so as to provide ideas for promoting the practical innovation of China communication and open up a path for theoretical innovation that has spawned China communication.
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