In the past two years，new forms and new models of rural electric power products have emerged. The e-commerce platform represented by Ali，JD.com and Buy Together has continuously explored new consumption scenarios and formed new consumption hot spots. Although the development of e-commerce in first-and second-tier cities has entered the new retail era，in the vast rural market，the development of e-commerce is still in a relatively primitive stage. With the complete improvement of e-commerce-based infrastructure and the gradual awakening of rural users’ consumption awareness，the e-commerce giant’s feedback on the rural market will bring the development of rural e-commerce to a new stage. Although it seems that there is a long way to go，once the scale effect is formed，the new rural retail advantage will burst into enormous energy.