In 2018，Guangdong’s total catering income reached 388.459 billion yuan，but the year-on-year growth rate was only 5.6%，which meant a drop for four consecutive years and opened a significant gap with the national growth rate，with its national share continuing to drop to 9.1%，losing the throne of the largest catering province. As the frontier of Reform and Opening-up，facing the New Normal period full of uncertainty，Guangdong catering industry still holds the great exploration and reform spirit. Taking advantage of the historical east wind of Guangdong-Hong Kong-Macao Greater Bay Area，the government and industry organizations are actively promoting the “Guangdong cuisine master” project and the “Eating in Guangdong” culture and brand building;Many enterprises subversively carry out the strategies of brand image rebuilding，business model reconstruction and industrial integration innovation，which highlights the strong thinking vitality of Lingnan. The continuous introduction of new technology，new play methods，new ideas and new capital marks the unique symbol of the times that Guangdong dares to be the first.