In recent years，Henan Province has taken the construction of Huaxia Historical Heritage and Innovation Zone，the acceleration of the construction of an important cultural area as its main task，comprehensively deepened the reform of the cultural system，developed and expanded the emerging cultural industry，and Significantly enhanced the support of cultural soft power. A large number of local cultural and creative brands such as Little Cherry，Yuyou Ji，Xiduohou，Luoyang Gift，and Songyang Culture have emerged. However，compared with developed areas，Henan’s cultural industry still falls behind. It is faced with such problems as the low proportion of industrial added value in GDP，the medium level of development index in the whole country，the few and weak leading enterprises，and the low efficiency of industrial technology. Therefore，Henan should adhere to the fundamental motive force of scientific and technological progress，and focus on improving the innovation ability of the cultural industry. Henan should take comprehensive measures from the aspects of industrial integration，R&D investment，market expansion，platform construction and dissemination and sharing，so as to fully release potential of traditional cultural industry and emerging cultural industry.