After a rapid growth over the past decade（s），the short-form video market in China has changed from a blueprint to a Red Sea project. While the bonus period for users was disappearing，the competition situation in short-form video industry has gradually converted from the traffic competition to the content competition. Therefore，the content production has become a key factor that decides the fate of all players. Based on the data from various research institutions，this paper analyzes the current situation and causes for content production in the short-form video industry in China in the year of 2018. Moreover，after summarizing the existing problems，this paper predicts the future trends of content production in the short-form video market from four aspects.