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谢伏瞻
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李培林
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    2018年西方媒体发展报告

    摘要

    技术主义、商业主义与政治生态的失衡引发了信息障碍和信任危机。2018年西方媒体以信任为主轴,在内容生产上回归品质,创新呈现方式;不断升级技术开发,催生媒介业态健康融合;在平台分权中弱化聚合分发平台和社交媒体权力,分散平台渠道,缓解信任危机;为革新商业模式,西方媒体重点关注读者在线支付,试图在广告收入疲软的现实境况下重建以捐赠为主的新兴增长方式。从总体来看,2018年,西方媒体遭遇信息障碍的媒体生态环境,面对虚假信息和数据泄露等问题,致力于提高自身媒介素养,与政府、公民通力合作,以求响应信息的可靠性,力争构建一个健康平衡且可持续发展的传媒生态圈。

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    Abstract

    The imbalance between technologicalism,commercialism and political ecology has triggered information barriers and trust crises. In 2018,the Western media took trust as the main axis,returned to quality standard in content production,and presented innovative ways;it continued to upgrade in technology development,which promoted healthy convergence of media industry;weakened aggregate distribution platform’s and social media’s power in platfor’s decentralization,dispersed platform channels,and ease the crisis of trust;focus on online payment for readers in the construction of business models,and donations become an emerging growth mode under the shrinking of advertising. In general,in 2018,the Western media encountered information barriers of the information ecological environment. Faced with problems such as false information and data leakage,the Western media committed to improve their media literacy,and cooperated with the government and citizens to respond to the reliability of information. They strive to build a healthy and sustainable media ecosystem.

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    作者简介
    漆亚林:漆亚林,中国社会科学院大学媒体学院执行院长,教授。
    谯金苗:谯金苗,中国传媒大学传媒经济学博士研究生。
    孙敏:孙敏,中南大学新闻传播学硕士研究生。
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