The “framing” theory in the Internet age is one of the hot issues in communication theory research. This study uses the crawler program to capture the social network user data and content information of more than 600 American political elites，and conducts in-depth research on the media “framing”. It believes that the loss of the users has fundamentally shaken the media “framing”. More and more political elites are beginning to de-media. From the media “framing”，the political elite has turned to face the individual “framing” and formed mutually reinforcing “spiral” with the individual “framing”，which further weakened the media “framing” and promoted the development of populism.