In 2018，xi jinping thought on the strategy of becoming a Internet power strategy was formally formed as an important content system of his thought on socialism with Chinese characteristics for a new era. The general office of the state council issued “The opinions on promoting the healthy and orderly development of new media for government affairs”，For the first time，the functional positioning of “Political new media” has been clearly defined as “government online performance capability” and “online government at the fingertips”，It also endows the new media with the mission and responsibility of “governing the country”，Political new media continue to make progress in social governance under the guidance of the network power strategy. But at the same time，the new media and County Fusion Media Center in the practice of the concept of cognitive errors，the top design is not perfect and the organization and operation management is not standardized，and other problems，also highlight the deviation in practice. In the process of the construction of Political new media and County Fusion Media Center，the differences and disputes between the platform name “business” and “politics” form a “stumbling block” for the progress，and it is urgent to clarify strategic thinking and lightly go into battle.