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谢伏瞻
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    2018年区块链媒体发展现状、存在问题及对策研究

    摘要

    真正的区块链媒体并不是报道区块链的媒体,而是依托区块链技术应用将给媒体内容领域带来革命性变化的新型媒体业态。我国区块链媒体处于报道区块链资讯的形态,经历了2018年融资由热趋冷的变化,区块链媒体在国家监管趋严的形势下结束野蛮生长。区块链媒体存在技术不够完善、商业模式不清晰、内容质量不高、信任程度待提升、人才缺乏和发展环境待改善等问题。针对区块链媒体继续市场出清、推动传统媒体和新媒体改革、重塑媒体生态的发展趋势,政府应该加强产业引导、改善监管和加大人才培养力度。

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    Abstract

    The blockchain journalism is not blockchain report,but a new media format that will bring revolutionary changes to the media content based on the application of blockchain technology. Now China’s blockchain journalism is at the stage of reporting blockchain consulting. The blockchain financing changed from hot financing into cold in 2018 and the State supervision became stricter and stricter,which result in the end of blockchain journalism’s brutal growth. There exist problems with blockchain journalism such as the imperfect technology,unclear business model and low quality in content. Moreover,the users’ trust in blockchain journalism needs to be strengthened,more talents in blockchain journalism are needed and a friendly environment for the development of blockchain journalism needs building. With the development of blockchain journalism shows the tendency that it continues to clear the market,the reform of traditional media and new media is being furthered,and the media ecology is being reshaped,the government should strengthen industrial guidance,improve supervision and strengthen talent training.

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    作者简介
    欧阳日辉:欧阳日辉,博士,教授,中央财经大学中国互联网经济研究院副院长,桂林旅游学院数字经济研究院院长,永州众智数字经济研究院院长,主要研究方向为数字经济、互联网金融、电子商务。
    张伍:张伍,博士,桂林旅游学院国际商学院讲师,主要研究方向为大数据分析。
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