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    2018年县级融媒体中心建设发展报告

    摘要

    以构造县域节点并嵌入全国矩阵的可见目标,由新闻媒体再到县域治理平台的功能取向优化,在中央政策的直接驱动下,2018年各地的县级融媒体中心建设总体呈现出全面挂牌、系统铺开与试点推广三种进度并进,省域统筹、市域联动和县域自主等建设模式并行的发展态势。在目前的县级融媒体中心建设过程中,路径选择、资源配置与周期考量成为三个主要的争议点,对此,“因地制宜”而非“按图索骥”、“增量突破”而非“资源配置”、“历时迭代”而非“一劳永逸”应是更适宜的思维与行动线索。展望下一阶段,机制创新、产品研发、人才培养与督导评估等,或将成为县级融媒体中心建设需要持续推进或突破的重心所在。

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    Abstract

    Under the circumstance of the government policy,direct targets will focus on county targets construction and national matrix embed. And also it will be involved in developing the function from the news media to the county governance platform. Generally,the construction of county-level convergence media centers in 2018 showed three stages,including brand listing,system deploying and pilot promoting. And successively it connects to three construction modes,including provincial coordination,city linkage and county autonomy. Currently,in the process of construction,there are three main controversies,including path selecting,resource allocating and the period considering. Because of that,the more appropriate thinking and action clues should be “taking actions to suit local conditions” rather than “looking for something according to the rule”,“breaking through the increment” rather than “allocating resource” and “iterating diachronic” rather than “getting something finished once for all”. Looking forward to the next stage,innovating the mechanism,developing products,cultivating talents,supervising and evaluating will be the emphasis of construction that need to continue to advance or break through.

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    作者简介
    朱天:朱天,四川大学文学与新闻学院教授,传媒研究中心主任。
    张诚:张诚,复旦大学新闻学院博士后。
    齐向楠:齐向楠,《四川日报》记者。
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