2018年,在顶层设计的支持引导下,我国媒体融合进入重点突破的“深水区”。在本年度的发展中,媒体融合实现自上而下的全面打通,内容领域出现深度竞争,平台聚合激发了融合活力,智能交互技术持续引领内容生产升级,创新经营模式拓宽了媒体盈利渠道。但媒体在体制机制方面的突破仍不够彻底,“流量”竞争导致分发平台过剩,媒体间融合进展也呈现出显著差距。在国家政策和监管的持续发力下,良好网络生态持续生成,促使传统媒体进一步整合优势资源,贴近用户需求,实现产品创新,完善产业链条,不断推动媒体融合向纵深发展。
<<In 2018,with the support and guidance of top-level design,China’s media convergence has entered the “deep water zone”. In this year,media convergence has fully opened up from top to bottom,there has been deep competition in the field of content,platform convergence has stimulated the vitality of integration,intelligent interactive technology continues to lead the content production upgrade,and innovative business model has broadened the media profit channels. However,the breakthrough of media in system and mechanism is still not thorough enough. The competition of “Flow” leads to the surplus of media platforms,and the progress of media convergence also shows significant gaps. Under the continuous development of national policies and supervision,the good network ecology continues to grow,prompting the traditional media to further integrate superior resources,close to the needs of users to achieve product innovation,improve the industrial chain,and constantly promote the in-depth development of media convergence.
<<