In the overall cold winter situation of China’s mobile Internet market，the rise of short video applications has become the most significant phenomenon in 2018. From the demand side，nearly 80% of netizens use short video applications. From the supply side，the platform side presents the characteristics of transition and cross-border；the waist KOL in the content side is rising；MCN continues to develop strongly；Vlog will rise to the next “hot area” with the star effect；and all participants will accelerate the commercialization of short video commercialization. Behind the prosperity and development of short video in 2018，there are also some problems. First，vulgarization，copyright issues，users use indulging and other prominent social problems still exist. Second，the rough content，the subsiding user incremental dividends，management and business problems can’t be ignored. In order to solve these problems，in 2018，the regulators carried out “heavy punches” for strict post-remediation. The “Web Short Video Platform Management Regulations” and the “Network Short Video Content Review Standards Rules” issued in early 2019 will be extended afterwards. Under the overall macro-trend of the state’s strong supervision，the main participants of the content market should strengthen self-discipline and focus on the user management of the stock market，from extensive to refined，going deeper and bigger.