2018年,中国移动广告市场保持高速增长趋势,市场规模已达到2512亿人民币。移动内容营销、移动社会化营销成为数字营销行业的投放重点,广告主预算投入还在不断增加。未来,人工智能、区块链等新技术将进一步为移动广告营销赋能,新零售模式也将催生更多精准营销新方式。
<<With continuous rapid growth,China’s mobile marketing had achieved over 250 billion RMB in 2018. Mobile content marketing and mobile socialized marketing have become the focus of digital marketing with greater marketing budget allocation. New technologies such as artificial intelligence and blockchain will further empower mobile marketing. The new retail model will also bring more new ways of precision marketing.
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