中国手机游戏用户快速增加,爆款产品不断出现,令腾讯、网易成为具有全球竞争力的优势游戏企业,推动了整个游戏产业的蓬勃发展。2018年中国手机游戏用户规模达5。65亿人,市场规模达到1455。1亿元,在游戏行业中占据6成,并且开启了由APP类游戏向社交游戏延展的格局,呈现女性化、低龄化和二次元发展的趋势。未来或将向重度游戏、电竞直播、“小镇”延伸、游戏出海等方向寻求拓展。
<<With the rapid increase of mobile game users and the emergence of product explosions in China,Tencent and Netease have become dominant game enterprises with global competitiveness. This has promoted the vigorous development of the entire game industry chain. In 2018,the amount of mobile game users in China reached more than 565 million,and the game market reached 145. 51 billion RMB in revenue(60% of the game industry),extending the game industry from APP games to social games. Female-oriented,early-age-oriented,and ACG-oriented trends became obvious. In the future,the mobile game industry may extend to the fields of extreme games and e-sports live broadcasts,meanwhile,“small towns” and overseas extension may be the direction of the industry’s development.
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