Driven by policy，economic，technological and social environments，the Online audio industry，network listening，audio live，knowledge payment etc.，was upgraded to “ear economy” which became more and more popular. In 2018，the amount of online audio users in China had reached 416 million with a 19. 5% growth rate in the online audio market which has formulated several major giant enterprises such as Himalayan FM，Litchi FM，and Dragonfly FM. In the future，the high-quality content will become the core competitiveness of the network audio industry. Therefore，it is necessary to create more and better scenes that satisfy consumers’ individualization and diversification while also addressing the development opportunities and challenges brought about by technological innovation.