In 2018，the number of users of short video continued to grow，and the time users spent on short video accounted for 11. 4% of their internet usage，which makes it the second largest application next to instant messaging. Video websites and internet giants have expanded their presence in the short video industry，making the short video sector more competitive. With the authorities strengthening regulation and guidance，mainstream media and government agencies’ stationing on short video platforms，the “positive energy” has attracted the public praise and flow. Short video has entered an orderly development stage.